Celebrated Los Angeles chocolatier Valerie Gordon of Valerie Confections just opened a brand new chocolate boutique last Friday, October 28 (fittingly, on National Chocolate Day) in South Silver Lake next to her flagship location. Retail will move into the new 1000 square-foot shop, and culinary operations will continue in the original space. A home-spun feel informs the boutique’s design, which features quaint seating areas, artful touches, and an air of discovery with chocolate samples and curated retail finds dotted throughout the salon-like space. Partners Valerie Gordon and Stan Weightman, Jr. are decorating it with personal antiques, Valerie Confections memorabilia, abundant greenery, and vintage culinary items to reinforce a feeling of familiarity. Guests are encouraged to engage with the boutique as they would their own living room, and leisurely enjoy toffees, chocolates, and pastries.
“Our first location has always been the home of our business,” says Gordon. “It’s a natural evolution to create a space next door where our guests can taste, linger, and visit while shopping.”
The full chocolate line will be available at the boutique, as well as a robust menu of cookies, petits fours, and other pastries. Guests can shop for Valerie Confections’ preserves, marmalades, and everyday indulgences in bulk, like Granola, Almond Toffee Treats, Durango Bark, Sugar Cookies, and more. Specialty larder items, handpicked by Gordon, will also be stocked, including premium olive oils and unique salts, as well as select housewares.
On the heels of the boutique opening, Valerie Confections just launched its annual holiday collection—its biggest to date—on November 1, 2016. The collection evokes a 1960s department store aesthetic, featuring bold red and green graphic ornament allusions and innovative takes on fan favorites. New indulgences include the Blanc and Noir Fruitcake Bars; visual Red & Green Box (pictured above); Evergreen Box with mint-infused truffles; and Peppermint Bark Cookies (pictured above). Classic holiday favorites will return, including Holiday Nougat; Christmas Jam; Fruitcake Blanc and Noir; and the ever-popular, Peppermint Bark. For guests unable to visit Valerie Confections’ Los Angeles locations, shipping is available nationwide at www.valerieconfections.com.
Valerie Confections Boutique is located at 3364 W. 1st St., Los Angeles, CA, and joins existing café and bakery locations Valerie Echo Park and Valerie at Grand Central Market. The boutique will be open Monday thru Saturday from 10 a.m.-6 p.m.