Go Ju-Ju for Hello Kitty!

By Erin Epstein



Ju-Ju-Be fans with Hello Kitty at the launch party at Ron Robinson on Melrose. PHOTOS COURTESY OF JU-JU-BE

It is official: the collaboration between Ju-Ju-Be and Hello Kitty has launched! The signature Ju-Ju-Be diaper bag now features the adorable face of Hello Kitty, including the signature Hello Kitty bow.

The bag’s official launch date was Aug. 25, but it proved so popular that the largest style sold out online the day before! The popular first edition of the Ju-Ju-Be For Hello Kitty Collection is a custom print called “Tick-Tock.” In this collection, the zipper pulls out, revealing hidden surprises such as embroidery details.

The Ju-Ju-Be for Hello Kitty Collection also includes a variety of other styles that are practical for a variety of situations. The “Be Right Back” bag includes all of the features of a traditional ergo backpack, with the precise details and sleek form of a fashion bag. Similarly, the “Fuel Cell” bag fits three tall bottles with room to spare, and includes 3M Thinsulate lining that can keep temperatures warm or cool.Ju-Ju3

The bags are also equipped with smart pockets, memory foam shoulder pads and custom all-metal hardware. They are machine washable and PVC- and lead-free.

For more information on the Ju-Ju-Be For Hello Kitty bag collection, visit www.ju-ju-be.com/hellokitty.

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