Yoobi X Usher Collection Mixes Street Smarts With School Smarts

Los Angeles Events: Launch Party Held for New Collection

Artist Jonni Cheatwood, Yoobi Co-Founder & CEO Ido Leffler, and Usher celebrate the launch of the new Yoobi X Usher Collection. Photo by Charley Gallay/Getty Images for Yoobi.

Artist Jonni Cheatwood, Yoobi Co-Founder & CEO Ido Leffler, and Usher celebrate the launch of the new Yoobi X Usher Collection. Photo by Charley Gallay/Getty Images for Yoobi.

Yoobi recently announced its latest collaboration with musician Usher. The launch of the new Yoobi X Usher collection was celebrated at Siren Studios in Los Angeles, where Usher was present.

“Giving a child an education is by far one of the most important investments we can make – and it starts with the right tools,” says Usher, who shares Yoobi’s belief that every child in the U.S. should have access to the basic tools for creative expression.

The line, which was curated by Usher and features exclusive designs by artist Jonni Cheatwood, includes more than 20 items with five new prints that are hip and appealing to every age.

Yoobi X Usher is available for purchase on Yoobi.com and in Target stores nationwide. For every item purchased, Yoobi donates an item to a classroom in need in the U.S.

Click here to read more about the first ever Yoobi retail store now open at Westfield Santa Anita Mall, helping local classrooms in the greatest need.

 

 

 

 

 

 

 

 

Photos by Charley Gallay/Getty Images for Yoobi.

 

About Yoobi

Yoobi is based on a bright yet simple idea: colorful, vibrant supplies for school, home or office that give back. For every Yoobi item purchased, Yoobi contributes an item to a classroom in need, right here in the U.S. Together with the Kids In Need Foundation, Yoobi has impacted more than 700,000 kids nationwide.

In June 2015, Yoobi opened its first retail store at the Westfield Santa Anita Mall in Los Angeles, CA. The store features a hyper-localized giveback: for every Yoobi item purchased in the store, one will be donated to a local classroom in the greatest need within a 10-mile radius. Yoobi offers more than 450 different items, from pens and journals to lunchboxes and headphones, sold at Target stores nationwide and on www.Yoobi.com.

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