Through a partnership with Entertainment One (eOne), Cayton Children’s Museum has launched a free admission program for low-income families. The Free Access Initiative from eOne grants access for up to 10,000 visitors through July 31, 2020, and is part of eOne’s commitment to create everlasting childhood memories through its celebrated family-friendly brands, including “Peppa Pig,” “PJ Masks” and “Ricky Zoom.” Families (up to six people per group, per visit) can present their EBT or WIC cards for free museum admission. Beyond the 10,000 visitors, the Cayton will use funds raised through membership programs to provide $3 admission for these families (regular admission is $14).
The Free Access Initiative is part of the Cayton’s “We All Play” program, which aims to create equity and increase access to play, hands-on learning and arts enrichment across all socioeconomic backgrounds and abilities. Through the We All Play program, the organization also seeks funding to provide subsidized field trips for Title I schools and Head Start programs, class and Camp Cayton scholarships, and customized programming for families with children who have special needs or disabilities. For information on corporate sponsorship or funding opportunities, contact Chief Development Officer Carly Harrill at charrill@caytonmuseum.org or 424-416-8327.
The Cayton Children’s Museum opened June 30 on the rooftop of Santa Monica Place in Downtown Santa Monica, and is a re-imagination of the former Zimmer Children’s Museum.
