Even during this strange, socially distanced year, there are pets in search of a forever home. And your family can help Clear the Shelters – because the popular pet adoption campaign from NBC and Telemundo is back. To help individuals and communities continue to practice safe social distancing measures, the stations’ monthlong effort will feature virtual pet adoptions and make it easy for people to donate online to participating shelters and rescue organizations.
This is the sixth year of the nationwide campaign, which will run Aug. 1-31. Since 2015, Clear The Shelters has helped more than 410,000 pets find new homes.
This year’s Clear The Shelters campaign features returning partners WeRescue and GreaterGood.org, and new partner 24PetWatch. Users can use the WeRescue iOS app to locate adoptable pets near their ZIP code, submit their pet adoption applications through shelters’ websites, and ask questions directly to shelters. “From the beginning, the goal of the WeRescue app has been to help more people rescue the love of their lives at a nearby pet shelter,” says Mark Wade, founder and CEO of WeRescue. “The app does this by making available over 70 filters to allow adopters to be very specific about the pet which will match their lifestyle.”
Individuals who are interested in donating to a shelter or rescue can visit GreaterGood.org’s Clear The Shelters donation site. In addition, 24PetWatch is enabling shelters to increase their exposure through 24Petshelter.com/cleartheshelter, a free website providing a full list of participating shelters and their adoptable pets along with a link to contact them. “This year’s ‘Adopt & Donate’ focus will give animal welfare advocates the tools they need to save lives in two ways – by adopting a new furry family member, and by financially supporting animal shelters who need help now more than ever,” says GreaterGood.org CEO Liz Baker.
“As communities all across the country continue to practice social distancing, this year’s Clear The Shelters campaign will allow individuals to find their perfect pet through virtual platforms. Our partners WeRescue and 24PetWatch have great web and online tools that make it easy to find a pet and navigate the pet adoption process with shelters,” says Valari Staab, president of NBCUniversal Owned Television Stations. “If adopting a pet is not possible right now, our partners at GreaterGood.org have a great website where anyone can donate to shelters/rescues to help them continue their great work. We are excited for our NBC and Telemundo stations to present another memorable Clear The Shelters campaign this August.”
Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.