The MaxLove Project, a volunteer-driven nonprofit organization dedicated to fighting childhood cancer and other life-threatening conditions, has received a donation of $41,442 The Honest Company. MaxLove was inspired by SuperMax Wilford, a 7-year-old battling brain cancer.
Through a social media campaign, The Honest Company – purveyors of eco-friendly yet affordable products for families – donated $1 throughout the month of September, National Childhood Cancer Awareness Month, to the MaxLove Project for every Instagram photo, tweet or Facebook post with the hashtag #HonestLovesMax.
Twitter received more than 18,000 tweets containing the hashtag and Facebook and Instagram generated more than 6,000 hashtags. In addition to the money raised through social media, Jessica Alba, founder of The Honest Company, personally donated $10,000 to the MaxLove Project.
“The MaxLove team and pediatric cancer community we serve are so honored and deeply grateful to have this tremendous support from The Honest Company,” said MaxLove Chief Hope Officer and Co-founder Audra Wilford.
The donations to the MaxLove Project will support the Fierce Foods Academy, a resource that helps children and families develop healthy, sustainable and delicious anticancer nutritional strategies. Fierce Foods Academy provides members with everyday cooking skills, nutritional shopping literacy, and anticancer kitchen essentials.