This August, Prosperity Market — a roving farmers market spotlighting Black farmers, food producers and chefs — is hosting its Black Business Scavenger Hunt that takes Angelenos on a journey across the city through Inglewood, Compton, Hollywood, Santa Monica, Pasadena, the Valley and more.
In honor of Black Business Month, Prosperity Market founders Kara Still and Carmen Dianne have partnered with more than 50 Black entrepreneurs across food, fashion, arts and entertainment and have developed clues to encourage participants to discover new-to-them gems and support local shops, cafes, galleries and other businesses. Destinations will range from an upscale wine bar to designer retail to the best coffee shops and restaurants spanning everything from vegan to soul food. The Black Business Scavenger Hunt is sponsored by Wells Fargo and Black Co-Operative Investment Fund (BCIF).
“Our goal with Prosperity Market as a whole, and specifically the Black Business Scavenger Hunt, is to highlight L.A.’s Black businesses, encourage consumers to shop and, most importantly, to show unity and shared commitment to supporting our community,” says Dianne, who serves as CEO.
“While Prosperity Market primarily focuses on food, the Scavenger Hunt gives us an opportunity to feature Black entrepreneurs in industries outside the culinary world,” says Still, who is COO. “We want to elevate the visibility of these establishments so we can keep valuable dollars circulating within the Black economy.”
Throughout the month of August, additional pop-up events and activations will be announced. Follow along online here for more updates.
How the scavenger hunt works
All clues are now posted on Prosperity Market’s website for the entire month, as well as regularly shared via Instagram, e-newsletter and text. Participants can earn points by visiting locations, checking in and taking a photo with a QR code and sharing on Instagram (or via email, for those without social media). Extra points can be earned by making a purchase at each location, attending special events throughout the month or snapping photos of Nipsey Hussle murals. The participants with the most points at the end of the month will win special prizes, revealed at Prosperity Market’s farmers market on August 27.
Some participating kid-friendly businesses include:
- Hilltop Coffee + Kitchen
- All Chill Ice Cream
- The Salt Eaters book shop
- Hotville Chicken
- The Sammiche Shoppe
For more information, visit Prosperity Market or follow on Instagram @Prosperity.Market.