Agents, it’s time to suit up. “Men In Black: First Assignment” opened today, Oct. 1, at Dreamscape’s flagship location at Westfield Century City shopping center.
Thanks to the innovative minds at the immersive virtual reality (VR) company and Sony Pictures Virtual Reality (SPVR), Men In Black fans get to play the role of agents, swapping their sunglasses for a VR headset and stepping into a heart-pumping, alien-fighting adventure. Guests experience the marvels of Dreamscape technology as they free-fly on intergalactic hoverbikes to save the planet from evil Octopoid invaders. For those ready to protect our universe from the extraterrestrial world, tickets are now available for purchase on dreamscapeimmersive.com.
“Almost 25 years after the men in black first saved the planet from destruction, it’s incredibly exciting to welcome a new class of elite government agents to continue the story at Dreamscape,” said Walter Parkes, co-founder and CEO of Dreamscape and executive producer of the MIB film franchise. “This experience fully immerses fans in an iconic cinematic world, making them the star of their own intergalactic adventure.”
In “MIB: First Assignment,” groups of up to six elite agents at a time will enter MIB headquarters, a privilege previously granted to very few. As one of the rare humans with full access to the hidden world of aliens, participants need to quickly accept their first assignment as the fate of the universe rests in their hands. Tentacled Octopoids are threatening the Zarthanian royal family, who hold the key to intergalactic peace. Traveling aboard zippy hoverbikes, guests and their team of agents will work together to evade the alien invaders and hopefully make their way safely back to the MIB homebase.
“Location-based VR is an important part of Sony Pictures Virtual Reality’s strategy to grow our brands and expand them to new audiences,” said Jake Zim, senior vice president, Virtual Reality, Sony Pictures Entertainment. “Working with Dreamscape provides us with the unique opportunity to transport people into the immersive world of “Men In Black” and bring the magic of the franchise to longtime fans and new audiences alike.”
Alongside the new experience, Dreamscape guests are invited to journey to a wildlife refuge of intergalactic creatures in “Alien Zoo,” leap into a daring adventure to find the cursed treasure in “Curse of the Lost Pearl: A Magic Projector Adventure” or ride atop flying dragons in “DreamWorks Dragons: Flight Academy.”