For 75 years, UNICEF has been working tirelessly for the rights and well-being of every child. As the world faces multiple crises, UNICEF USA will continue its annual Trick-or-Treat experience (held virtually again this year) throughout October.
The goal is to use the spirit of Halloween to encourage people to collect donations for UNICEF. Trick-or-Treat for UNICEF was conceived in 1950 when children across the U.S. began collecting coins in hand-painted milk cartons to help children affected by World War II. Since then, generations of children have gone door to door on Halloween with the signature orange collection boxes, calling out, “Trick-or-Treat for UNICEF!” Originally a grassroots campaign, Trick-or-Treat for UNICEF has now evolved into a month-long celebration.
Since inception, the annual fundraising campaign has raised more than $180 million to help UNICEF support children with better health care, nutrition, safe water, education, emergency relief and more. To learn more, visit UNICEF USA.