As the coronavirus pandemic continues to impact communities, UNICEF USA is launching a virtual Trick-or-Treat for UNICEF experience this year. Through the month of October, you can add purpose to Halloween by collecting lifesaving donations for UNICEF virtually.
Celebrating its 70th year, Trick-or-Treat for UNICEF is the longest-running youth engagement campaign in the U.S. and has raised $180 million to help UNICEF support children with health care, nutrition, safe water, education and emergency relief.
Beginning Oct. 1, teachers and parents can register children and create an online profile by visiting www.trickortreatforunicef.org, where they will receive a virtual collection box with a customized link and QR code.
By participating in fun activities and watching educational videos, children will earn trick-or-treat coins that add up to real-life earnings. As coins are collected, kids can indicate to which charities they’d like their earnings to go, empowering them and connecting their efforts to positively impact children around the world.
Trick-or-Treat for UNICEF started in 1950 when children across the U.S. collected coins in hand-painted milk cartons to help children affected by World War II. Since then, generations of children in the country have gone door to door on Halloween with the signature orange collection boxes, calling out, “Trick-or-Treat for UNICEF!” Originally a grassroots campaign, Trick-or-Treat for UNICEF has now evolved into a monthlong celebration of the power of kids helping kids.