Heidi Lieberman and Gudrun Kosloff are refashioning boys’ clothes one stylish outfit at a time. These creative collaborators met when their sons were in preschool and bonded over a shared frustration: Where are all the fun clothing choices for boys?
Faced with so many cute options for little girls and nothing for their sons, they decided a change was necessary. “Boys can express themselves through clothes just like the girls,” Kosloff says. Relying on skills that they honed in their previous lines of work – Leiberman as a stylist and Kosloff as a make-up artist – the women flexed their creative muscle to form the boys’ clothing company Grey and Ray in 2017.
They named the company after the middle names of their boys: Benjamin Grey Lieberman and Oskar Ray Kosloff. The designers also welcome input from their sons, now both 7.
From testing how the clothes feel on their bodies to offering creative input, the boys love to advise their moms. Each piece of clothing is stitched with two red x’s to mark the boys’ seal of approval. “They help in all aspects, and we call them the bosses and we are just the creatives,” says Lieberman.
Grey and Ray also takes inspiration from the surf-and-street style that conjures thoughts of long California summers. Leiberman and Kosloff say they have sought to create a high-quality brand all mothers can trust and appreciate. Straying from the stereotypical superhero and sports-themed options, Grey and Ray offers varied style choices to help boys more fully express themselves.
Grey and Ray makes clothing for boys ages 5-10 (and will expand to age 12). To learn more about the company’s pop-up stores around L.A., visit greyandray.com. Find Grey and Rey on Instagram @greyandray.