Events, Deals & Kids' Activities
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In partnership with the City of Beverly Hills and the Rodeo Drive Committee, the 31st annual Rodeo Drive Concours d’Elegance will feature world-class vehicles, interactive displays, exclusive shopping opportunities including Beverly Hills Football Club limited edition collection, delicious food from popular food trucks and Beverly Hills restaurants, as well as soccer game updates on the iconic luxury fashion street.
This free, family-friendly Father’s Day event will take place along the historic Route 66, during the highway’s 100th anniversary year. Proceeds from the event will benefit the Beverly Hills Police Foundation and Beverly Hills Fire Chiefs Fund, nonprofit organizations dedicated to supporting first responders and their families.






