The new Rowan studio at 2nd & PCH offers nurse-led ear piercings and hypoallergenic jewelry for kids, tweens, teens and adults.
When I got my ears pierced at age 12 there was only one option. My 7-year-old has already asked to get her ears pierced, but I wouldnโt take her to my hometown mall where all my peers and I went because there were no alternatives. Fortunately, piercing studios for teens and tweens have come a long way.
Mom-founded ear piercing and jewelry brand Rowan, for example, has over 100 studios across the United States, and the next one is opening at 2nd&PCH in Long Beach. Founder & CEO, Louisa Serene Schneider, wanted to set a higher standard ear piercing experience for all ages. Unable to find a place to get her daughterโs ears pierced that felt both special and safe, she set out to create her own.
All Rowan studios feature the brandโs hypoallergenic jewelry, using 14K gold, 24K gold, sterling silver, titanium or platinum. All piercings are performed by licensed nurses and backed by a medical advisory board, to ensure the safest piercing experience possible.
Through its Rowan Clinical Piercing Standardยฎ the studio boasts an adverse reaction of less than 1%, compared to the industry average of 30%.
The new 2nd & PCH location will be Rowanโs third California location. Southern California families can also visit Rowan at Del Amo Shopping Center in Torrance, while a Fashion Valley location in San Diego is planned to open soon.
FAQs
Where is Rowan opening in Long Beach?
Rowan is opening a new ear-piercing studio at 2nd & PCH, an open-air retail center located at 6420 Pacific Coast Highway in Long Beach, CA. It will be the brandโs third California location.
Who performs piercings at Rowan?
All piercings are performed by licensed nurses and supported by the brandโs medical advisory board.
What kind of jewelry does Rowan offer?
Rowanโs hypoallergenic jewelry includes 14K gold, 24K gold, sterling silver, titanium and platinum. They are designed or curated in-house with special attention to materials, comfort and long-term wear.
Is Rowan designed for kids and tweens?
Yes. Rowan was founded in part to create a more comfortable, special and safety-focused ear-piercing experience for children, tweens, teens and adults.
Where else can Southern California families find Rowan?
Rowan currently has a location at Del Amo Shopping Center in Torrance and is planning another at Fashion Valley in San Diego.














































