For Shara Watkins, gift giving is personal. The right gift conveys the right feeling to the recipient – and says a lot about the gift giver.
So when Shara decided to launch her business here in Los Angeles, it was with a personal touch: So personal that she named it after her children.
Meet Rose + Jade, a gifting concierge brand that curates thoughtful, sustainable gift boxes for newborns through age 8, designed to help families celebrate life’s milestones with intention.
Each box features high-quality products from parent-tested and trusted brands, from cozy clothing and sensory play to books and creative activities. Taking the guesswork out of gifting for baby showers, birthdays, holidays and everyday celebrations, the service helps you focus on enjoying the moments that matter most.
Rose + Jade focuses on meaningful, eco-conscious gifts that bring joy to children while supporting brands committed to quality and sustainability. Follow them on Instagram or contact Shara for more info at shara@roseandjade.shop.












































