For more than 75 years, the United Nations Children’s Fund, UNICEF, has advocated for the rights and protection of the world’s most vulnerable: children. One of the ways this vision has been supported is through the annual Trick-or-Treat for UNICEF campaign, the longest-running youth engagement activity in the U.S., which has raised more than $195 million for children around the world.
This year, while UNICEF’s mission remains the same, its Halloween-inspired campaign will feature some changes. Instead of asking volunteers to brandish its orange milk cartons to collect change, this October, a new and spooky QR code will launch across the U.S. This code will be available for anyone to download and include in their Halloween celebrations, allowing donations and meaningful engagement opportunities via any smartphone.
Funds raised from Trick-or-Treat for UNICEF will support UNICEF’s work to keep kids healthy, educated and safe. All participants young and old are encouraged to add meaning to Halloween by visiting unicefusa.org/trick-or-treat.