Like many new moms, Linnea Dubravac felt a strong need for community, friendship and self-care when she got pregnant with her daughter Lova. Unable to find exactly what she was looking for, she set out to create her own health and wellness focused group, LA Mom Society, where new moms get together once a month for conversation, community and a fun workout or wellness experience.

Tell us a little bit about yourself. Where are you from? What brought you to L.A.?

I am originally from Norway. I moved to Los Angeles in 2015 to study business and experience life in the USA. I then met my husband six weeks after I moved here and never left. That was almost ten years ago, and we haven’t spent a day apart since our second date. He is also from Europe (originally from Serbia) and came to L.A. on a Basketball scholarship and eventually ended up creating Entertainment Lab – a Talent Management company (they manage actors, writers and directors and have offices in Beverly Hills and New York). 

Our baby girl Lova just turned one. We actually just took a trip back home to Norway and I got to show my baby girl where her mama is from, and it was so special to me. I can’t wait to spend more of our Summers in Norway in the future. 

Tell us about LA Mom Society, what inspired you to start it, and how do you see it growing?

I created it when I was pregnant with Lova in 2023. I didn’t know anyone that was pregnant at the time and wanted to have mom friends who were going through the same life experience as I was. I actually met two girls who were pregnant at the same time as me, so we got to experience our pregnancies together which was very special.

LA Mom Society was simply born out of needing mom friends and building a community around me with other moms who had similar aged babies and were in the same stage of life as me. I do weekly meetups with moms and moms-to-be as well as hosting monthly curated wellness events all over L.A. I was imagining these events that I would love to go to, but they unfortunately didn’t exist, so I simply created those events for myself and that’s how it all started. So many of the moms thank me for starting this community and events as they all crave the same thing; a sense of community and friendships with moms who have similar aged babies. 

I’m very passionate about LA Mom Society and it makes me happy. The moms love my events and it’s a way to give them the self-care that they need, so they can come back home feeling refreshed and have a full reset. 

I try to make the events different each month, but I do like to center them around wellness and self-care, because this is what all of us moms need, especially after having a baby and putting the needs of the baby first and ourselves second. After each event, the moms leave feeling fully recharged and relaxed. They love the events, whether they bring their baby or just come alone to hang out with other moms to focus on health and wellness for a couple of hours and leave every event with my signature gift bags full of goodies. I have wonderful brands that love supporting my events and spoiling our moms, such as LivOn Labs (a nutritional supplement company with products such as lypo-spheric vitamin C), Bumpsuit, Dagne Dover, Path Water, Seraphina Maternity, Thorne and much more! I incorporate brands that I genuinely love and use myself, and I also like introducing new brands to L.A. moms and connecting them with brands or companies that we may not have heard of yet. 

We have had some incredible events, such as the Calamigos Guest Ranch event in Malibu where moms had a morning of wellness featuring lymphatic massages, facials by celebrity facialist Nurse Nousha, vitamin injections and a sound bath, also a mommy and me Yoga event at The Mindry Meditation in Malibu and a self-care event (manicures and massages) at Milk+Honey spa in Brentwood. 

We’re just getting started and I can’t wait to see where we go. 

Your daughter just turned one, how has parenthood changed you?

It’s made me a little more patient. It’s truly one of the hardest but most rewarding things to go through. The hardest thing has probably been the broken sleep but I have such a great baby girl so I can’t really complain. My mom likes to remind me how lucky we are that she sleeps so much and sleeps through the night. I was used to sleeping nine hours straight pre-baby, and now I get woken up at 6 a.m. That’s been hard for me, but I shouldn’t really complain because she’s amazing. 

I would say going to sleep earlier and waking up earlier has been an adjustment, although you do get used to it. My husband is also amazing, he takes such good care of us both and lets me sleep a lot. Because breastfeeding a baby every few hours is magical, but takes a lot of energy. He’s a very hands-on dad and I couldn’t have asked for a better husband/father to our daughter. Having a baby has also made us closer, if that is even possible.  

Did you have a mentor growing up? And what role did that person play in your life and your career?

I wouldn’t say I had a mentor growing up, but I have always looked up to my mom. She’s such an optimist and whatever she’s gone through, she still remains such a positive light in everyone’s life. I always see the positive in every situation and that’s what I got from my mom. For any roadblock that comes my way, I accept it and immediately am on to finding a solution. 

Best life advice you received growing up?

As my mom would always say, there are no problems, only solutions. This is probably why I am a great problem-solver. I get it from my mom who is a total optimist. I remember a time when I told my mom three things that I wanted to do but I couldn’t decide on which one so she said to me, just decide on one thing and it will bring you onto the next, otherwise you end up doing nothing. Also, trust your gut, it’s usually right. If something doesn’t feel right, it probably isn’t.  I am extremely driven and if there is something I want to pursue, I make it happen. It’s one of the things that my husband says I am great at, which is creating things out of nothing. 

Best advice on parenting you’ve received?

Give yourself time. There is no rush after you’ve given birth. Enjoy the newborn bubble and don’t rush back into anything too soon. Everything is temporary, like the lack of/broken sleep. Take a lot of photos and videos because time goes by so fast. Be patient with yourself and your partner and communicate your needs. They say just survive the first year as it’s the hardest. Surround yourself with family and friends and ask for help if you need it. 

When not working, where will we find you?

Spending time with family and friends, Erewhon, watching TV shows and movies with my husband, the beach or traveling. We try to do something new and fun every weekend and it’s really exciting showing our daughter new things. It’s like we get to start a new life all over again, but through our baby’s eyes. 

What are some of your favorite spots and activities in and around L.A.? 

Erewhon, Malibu beaches (my favorites are Broad Beach and Point Dume), movies, comedy shows (although haven’t been to any since pre-baby), eating out at various restaurants such as Juicy Ladies, Joe & The Juice, Kreation Cafe, sushi spots—and I love pizza.

We also love going to different neighborhoods such as Santa Monica, Malibu, Calabasas, West Hollywood and even places like Ojai or down to Laguna Beach. There is a really nice restaurant in Redondo Beach called Turquoise Restaurant, we always stop by there when we go down to Laguna Beach/Newport Beach. 

I also love checking out new places to visit. We recently went to the Santa Barbara Zoo, Underwood Family Farms and Kindred Spirits Care Farm. I have a WhatsApp group for LA Mom Society and we are constantly sending recommendations on places to visit and fun things to do in and around L.A. I love the community, and I’ve made some really good friends since I started it. 

Learn more about Linnea and LA Mom Society at LAMOMSOCIETY.COM and @lamomsociety on Instagram and Tik Tok.