Last year, Cartoon Network Cartoon Network launched their new brand position, “Redraw Your World,” which aims to give kids the confidence to be who they are. On March 1 Cartoon Network kicked off their “We Speak Up” initiative, part of their award-winning “Stop Bullying: Speak Up” campaign. The network teamed up with five popular TikTok content creators to participate in the “We Speak Up” initiative, a series of videos created to activate online communities to raise their voices against bullying and create safer spaces for fans through positive messages.
“Stop Bullying: Speak Up and Redraw Your World, are rooted in the foundation that all kids should embrace their unique selves, feel empowered to make impactful change, and speak up without fear,” saidJill King, Senior Vice President, Marketing and Partnerships, WarnerMedia Kids & Family. “This amazing group of TikTok creators was selected for their shared commitment to inclusion and acceptance and we’re inspired by their authentic voices that encourage and entertain millions of followers.”
The Anti-Defamation League, a leader in anti-bias education, helped Cartoon Network and participating TikTokers inform the “We Speak Up” videos. Participating TikTok content creators include L.A.-based rap artist Charlie Curtis Beard, S.F.-based Nik Cho “Your Korean Dad,” makeup content creator Justyn Gee, skateboarder Johnny Ringer and creator Davante Wilson.
“It is so important to help young people learn how to be an ally when others are targeted by bias or bullying. Speaking up like these TikTokers have done makes a huge difference in reducing bias and creating a better and more inclusive world,” said Jonathan Greenblatt, ADL CEO and National Director. “We commend Cartoon Network for its longstanding commitment to address bullying and hate and foster inclusion and equality.”
The videos aim to challenge fans to think about how they can make their own worlds more inclusive and accepting and stop bullying before it starts. “Stop Bullying: Speak Up,” launched in 2010, empowers kids to speak up safely in the face of bullying and to stop bullying before it starts by promoting kindness and empathy.
For more information about the campaign, visit cartoonnetwork.com/stop-bullying.